Analyze This

<-- Freud's couch Here's a very detailed report comparing web analytics packages, including Google Analytics. I've used Google Analytics but became rather lost in its extensive business schema. If you can afford it, Google Search has a terrific program that lets you see what users are typing in your search box and where they are taken within your site. Using that method, you can begin to see where people want to go on your site and how to map the proper pages to their requests, resulting in a happier search experience for everyone! (Are you listening, Slippery Rock University?)

For those desiring a simple count and amount, I would like to recommend StatCounter -- free and actually very informative, even providing a little map of your last 100 users, visitor paths, search engines, etc.